University Circle Inc. has announced the launch of Illuminate the Circle, powered by PNC, a new holiday tradition running now through January 26.  Visitors can enjoy the vibrant, synchronized light displays until New Year’s Eve, followed by tranquil white lights through January 26.

This inaugural program kicked off with a tree lighting ceremony on November 23.  The ceremony, featured a 30-foot-high Christmas tree, live performances and activities for all ages.

“This is a milestone moment for University Circle,” said Heidi Hudak, chief marketing and experience officer at University Circle Inc.  “Our goal is to create a space that’s warm, welcoming, and filled with holiday cheer, a place where visitors of all ages can come together and make memories.”

Illuminate the Circle ties into the larger University Circle holiday programming, encouraging visitors to experience the lights while visiting the museums, galleries and other attractions around the area.  Whether attending a performance, visiting the renowned museums or simply strolling through Wade Oval, guests can extend their stay and immerse themselves in the holiday spirit.

“It’s not just about the lights - it’s about creating an atmosphere that brings people together,” said Kate Borders, president of University Circle Inc.  “Illuminate the Circle is designed to be a place for families and friends to connect and celebrate.”

For more information about Illuminate the Circle, visit universitycircle.org/illuminatethecircle.